Thriller viral marketing

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From NYTimes.com: Dancers in the Crowd Bring Back 'Thriller'

By this week, the videos had together been viewed more than a million times, to the pleasure of the music company Sony BMG, which staged the scenes to promote the 25th anniversary of "Thriller," the Michael Jackson album that featured the zombie dance in a graveyard video.

This is pretty brilliant marketing.  Probably cooler than having Michael Jackson doing it himself.  Here are three of the videos referred to in the story.

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This page contains a single entry by MT published on March 10, 2008 12:46 AM.

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