From Mouseprint.org: Skimpy Peanut Butter
This is especially diabolical. The jars appear to be the same size, but the Skippy jar on the left has an indentation in the bottom which reduces the amount of peanut butter in the jar.
These are hidden price increases. People remember prices, but don’t remember product sizes. Companies are using this to pass on price increases without appearing to do so.
For more product downsizing and interesting “fine print” reading, visit Mouseprint.org