Question you’d rather not have to answer

I had to answer this question today in the course of signing up some for some online grocery coupons.  (I’m researching this for a topic that I’d like to write about).
I wonder what the marketing company is trying to learn from me with this question.  Are there coupons for love?  If so, I didn’t get one, but I did get a coupon for contact lens cleaning solution. 

Contact Lenses 1, Love 0.