From Yahoo.com: Angry Ford dealer in SC blasts imports in ads
SAVANNAH, Ga. – A Ford dealer angered over the proposed bailout of U.S. automakers blames the nation’s sour economy on Congress and criticized buyers of Japanese cars, calling the vehicles “rice ready … not road ready” in a radio ad.
O.C. Welch, who owns a dealership near Savannah in Hardeeville, S.C., began airing the minute-long ad on a dozen stations in the area over the weekend. The ad sounds more like a talk-radio tirade than a sales pitch.
“All you people that buy all your Toyotas and send that money to Japan, you know, when you don’t have a job to make your Toyota car payment, don’t come crying to me,” Welch says in the ad. “All those cars are rice ready. They’re not road ready.”
Floyd Mori, executive director of the Japanese American Citizens League, said Welch’s remarks evoke anti-Asian sentiments often aimed at Japanese and Chinese immigrants to the U.S. from the 1930s through World War II. He also noted many Japanese automakers’ cars are manufactured in America.
“Rice Ready? Ooooh, that’s clever. Not road ready? Not according to families who flock to buy the Toyota Camry and Honda Accord. People vote with their feet and their pocket books, it’s the American way.
Spouting anti-Asian sentiment isn’t going to turn around the auto industry. I hear constantly that the American auto makers have closed the quality gap. Well, that just isn’t good enough anymore. To win back customers with a damaged brand, you need to knock the consumer’s socks off with a product that they can’t get anywhere else.