Microsoft should consider replacing Steve Ballmer with Fake Steve Jobs. While Steve Ballmer is giving interviews and talking about “attack vectors” and “mama don’t let your phones grow up to be PC”, Fake Steve Jobs is giving insight on hybridized content:
New technology spawns new ways to tell stories. That’s the really exciting thing here. Not the tablet itself, but what it means for news, for entertainment, for literature. Gasp. Geddit? Is the fucking light going off yet? This is what Anton Chekhov meant when he said that the medium is the message. This is why the Tablet is so profound.
There is no point in moving to digital readers if we’re just going to do what we did on paper. That’s why Kindle is such a piece of shit. All they did was pave the cowpath. And that’s why we’ve held back on our Tablet — not because the technology wasn’t ready, but because the content guys are such fucktards that they still can’t create anything that makes it worth putting the Tablet into the world.
My guess is that the truly revolutionary content is not going to come from the old-guard publishers. It’s going to come from new guys, kids who have grown up digital. This notion of mashing together elements comes naturally to them. And somewhere out there, a genius is waiting to be discovered — the Orson Welles of digital media, someone who will create an entirely new language for storytelling. If you’re reading this, Orson Jr., please get in touch. I’ve got something I want to show you. Okay? Peace.
FakeSteve.net: Tablet Part Two: The true significance of the Tablet
Techcrunch.com: Microsoft CEO Steve Ballmer: Chrome And Safari Are Rounding Errors
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