From NYTimes.com: What Does Your Credit-Card Company Know About You?
Put another way, credit-card companies are becoming much more interested in understanding their customers’ lives and psyches, because, the theory goes, knowing what makes cardholders tick will help firms determine who is a good bet and who should be shown the door as quickly as possible.
This is an interesting article from May that I somehow missed. Credit card companies are using your purchases to create a profile on you to determine your credit worthiness by comparing your profile to others.
Related links
Marketplace.publicradio.org : 10 purchases not to put on credit cards
Marketplace.publicradio.org: Credit card companies are watching you
Voxpublica.org: Shop at Walmart? Lower your credit limit.
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