To me this was the biggest surprise ad of the night. I almost couldn’t believe my eyes! It’s interesting to read how it all came about.
From NYTimes.com: How the Letterman-Oprah-Leno Super Bowl Ad Came Together
“This wasn’t done to help Dave or to help Jay,” Mr. Burnett said, “though I think it does help both of them. It was just done because Dave thought it would be funny and would entertain people. Nothing went beyond that.”