What does a consumer think when they see “Now! Better Tasting!” on the box?
- If you’ve previously tried it before and thought it tasted bad, would you try it again because it’s now “Better Tasting!”?
- If you hadn’t tried it before, would you wonder how bad it must have been for them to now say it’s “Better Tasting” on the box?
- If you’re already eating this and liked it, will you wonder if you’ll still like it?