Saw this ad on ESPN.com. The worst thing about is that it moves across the screen from left to right, making it very difficult to click the close button. I’ve been seeing more and more of these ads and they drive me nuts.
This always brings up the question in my mind of whether or not internet banner advertising works. As I’ve mentioned before, I don’t see banner ads once I’ve identified the material on the page that I’m looking for. It seems advertisers must be feeling this too and in more cases are interrupting our browsing experience with more intrusive banner ads.
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