I think these Mac/PC web ads are even more clever than the ones shown on TV. This ad primarily takes place in the sidebar until PC climbs the ladder and changes the banner ad above. I’ve never seen another company do that with their web advertising, or if they did it wasn’t enticing enough for me to click on it.
The ad is currently on the front page of the NYTimes.com.
2 Comments
Hi Morris,
Check out this website which does similar things as the Mac/PC ad:
http://producten.hema.nl/
That’s cool. Thanks for sending me the link. I think I’ll blog about it.