It’s common to see new and improved on products, but “Now! Better Tasting!” on Jimmy Dean sausages sounds like an admission that the product was previously not as tasty.
What does a consumer think when they see “Now! Better Tasting!” on the box?
- If you’ve previously tried it before and thought it tasted bad, would you try it again because it’s now “Better Tasting!”?
- If you hadn’t tried it before, would you wonder how bad it must have been for them to now say it’s “Better Tasting” on the box?
- If you’re already eating this and liked it, will you wonder if you’ll still like it?
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