From CBC News: Ford ad backfires in Manitoba
Ford of Canada is pulling a controversial advertisment that’s left many Manitobans wondering if the company had bad timing, bad taste, or just bad judgment.
The full-page advertisement, which appears in the City & Business section of Friday’s Winnipeg Free Press, shows the rear of a vehicle with a bumper sticker reading, “Drive it like you stole it.”
The vehicle appears over a banner with the caption, “Built for life in Manitoba.”
I think this ad must have come from Ford U.S. where they were trying to go for some exciting imagery, of a car so cool that you’d want to steal it and go ripping through the streets, cutting off cars, and shooting at cops without a care in the world. Instead, they’re marketing it in Manitoba, Canada. Where stealing is borrowing a car with the key left in the ignition to go ice fishing or to pick up kids from daycare. Now that’s excitement!